Wildcrafted Beauty: The Latest Trend In Organic Beauty

Forget skincare laboratories, synthesised ingredients and mass production. Foraging for the most potent wild ingredients in the remotest parts of the world is the biggest thing in beauty right now. It’s wildcrafted beauty, and it’s about as organic as it gets.

PRAVAYAMA has discovered some of the best brands with wildcrafted ingredients for all you coveters of natural, organic beauty.

Flowers and plants native to some of the hardest-to-reach places, treasured by indigenous populations for their healing and regenerative properties, are increasingly being sourced by small-batch beauty brands.

While ingredients that are certified organic must meet regulatory body standards which can involve cultivation in controlled conditions, wildcrafted ingredients grow in the wild without human intervention. These ingredients must be carefully harvested by hand to ensure sustainability and quality of the ingredient.

Anna Mitsios, a naturopath, nutritionist and founder of The Beauty Apothecary, says the benefit of wildcrafted ingredients is their rare antioxidant profile that develops from exposure to extremely hard conditions. “In order to survive they develop a highly efficient self-defence mechanism – an abundant and diverse range of antioxidants which not only protect the plant, but provide us with a powerhouse of unique nutrients which nourish the skin.”

Siren lipstick with Wildcrafted Somalian Myrrh

The founders of Vapour includes former president of Kevyn Aucoin Beauty, Eric Sakas. Needless to say, this formula is a makeup artist’s dream. Made from 70% organic ingredients and 30% mineral pigments, the Siren lipstick is a recipe for silky texture, hydrated lips and long-lasting colour payoff. Wildcrafted Somalian myrrh delivers nourishing antioxidants, natural scent and immune-boosting properties.

Siren lipstick formula includes:

Hydrating Organic Jojoba Oil, Calming Organic Rose Buds, Restorative Organic Lemon Balm

Ageless Goddess Serum + Wildcrafted Kakadu Plum

This gel-like serum penetrates deep into the epidermis, delivering powerful skin-brightening vitamin C. The Kakadu Plum is the most potent natural source of vitamin C and is native to north-western Australia. The plums grows in some of the most inaccessible areas and tend to be handpicked by Aboriginal Australians who draw on generations of traditional knowledge to find this unique fruit.

Exotic Goddess Ageless Serum includes:

Collagen and Elastin Promoting Wildcrafted Davidson Plum, Purifying Wildcrafted Lilli Pilli, Anti-Inflammatory Organic White Tea

Beauty Oil with Wildcrafted Buriti Oil

The lightweight, easily absorbed formula is made with Buriti oil, one of the richest natural sources of skin-regenerating vitamin A. Buriti oil is pressed from the nut of the Brazilian moriche palm tree and South American scientific research recently discovered its anti-inflammatory and photo-protective properties. This means it can regenerate the skin while calming irritation and helping to protect from UV damage.

Beauty Oil includes:

Healing Organic Tamanu Oil, Skin Tone Refining Organic Turmeric, Collagen and Elastin-Boosting Organic Rosehip Oil

Big Sur Resin Cologne 100% Wildcrafted

The charm of Juniper Ridge is its respect for the changeable earth from which it harvests 100% wild ingredients. Each harvest is subject to rainfall and temperature and batches are by nature, limited edition. Hundred-year-old perfumery techniques are used to carefully extract the essence of each ingredient. The Big Sur solid perfume captures the wilderness scent of Californian coastal hikes with sea tincture and Monterey pine needle.

Big Sur Resin Cologne includes:

Plant Sap, Lichen Infusion, Bark, root and soil distillations

Arnica Muscle Soak with Wildcrafted Arnica

The Apuseni Mountains of Romania are home to the wild arnica in Weleda’s restoring Muscle Soak. Known for it’s ability to reduce inflammation and promote healing of damaged tissues, Weleda uses “happy, healthy plants grown in their chosen environment” for the highest potency of the ingredient. The therapeutic bath milk contains aromatic lavender essential oil to calm the central nervous system and relax body and mind.

Arnica Muscle Soak includes:

Tissue Strengthening Rosemary Essential Oil, Stimulating Birch Leaves

Shea Butter with Wildcrafted Ghanaian and Nigerian Shea Butter

Liha’s raw, 100% wildcrafted shea butter is rich in essential fatty acids and vitamins A and E and has a warm, nutty scent. A tradition among African women to treat stretch marks, scars and anoint babys’ bums, it is considered a “cure all” balm. Liha and Abi, founders of Liha Beauty (Cheltenham & Hackney refers to their respective childhood homes) source shea butter from Ghana and Nigeria, offering benefits from each geologically different land.

Image: The Beauty Apothecary